言蹊咨询是一家人才咨询公司，主要从事高学历人才的职业规划与推荐。品牌名称来源于西汉时期的一部中国古籍《史记·李将军列传》中桃李不言·下自成蹊一句，寓意真诚和正直，能够自然地吸引人们到自己身边。
标志设计的灵感来自于人们围坐在篝火旁的意象。中央的光源被抽象为一个被剪影人物覆盖的点，投射出长长的影子。这种设计在标志中营造了一种聚集的感觉，而野外篝火可以象征智慧、温暖和希望。这与品牌的核心使命——聚集人才，弥合个人与公司之间的差距，为人才提供更好的平台——相契合。
Yanxi Consulting is a talent consultancy firm primarily engaged in career planning and recommendations for highly educated individuals. The brand name originates from a historical Chinese text from the Western Han dynasty, "桃李不言·下自成蹊," which signifies sincerity and integrity, naturally attracting people to one's side.
The logo design draws inspiration from the imagery of people sitting around a campfire. The central light source is abstracted as a dot covered by a silhouetted figure, casting a long shadow. This design creates a sense of gathering in the logo, while the wilderness campfire can be interpreted as symbolizing wisdom, warmth, and hope. This aligns with the brand's core mission of gathering talent and bridging the gap between individuals and companies, providing a better platform for talent.
