微风牧场是一家农产品生产销售与田园民宿经营二合一的品牌。以牛乳和牛肉为主要农业产出,在设计上特别提到了希望将山间水下背靠森林的木屋作为Logo的主要呈现元素。
宋代行思禅师有过一个著名的偈语:"老僧三十年前来参禅时,见山是山,见水是水:及至后来亲见知识,有个入处,见山不是山,见水不是水:而今得个体歇处,依然见山还是山,见水还是水。
本作即是以这份偈语为灵感,通过不同层次元素的相互同构穿叠解决“原生态与“精致艺术”风格上的矛盾,同时亦通过这种手法形成丰富的信息层次带来-种充满创意的视觉体验,
Micro-Breeze Ranch is a brand that integrates agricultural production andsales with the operation of rural homestays. With dairy and beef as the main ag-ricultural outputs, the design particularly highlights a cabin in the mountains, bythe water, and backed by a forest as the central elements of the logo.
During the Song Dynasty, Zen Master Xing Si had a famous verse: 'Thirty yearsago, when this old monk came to study Zen, l saw mountains as mountains, andwater as water. Later, after meeting with true knowledge, l found that moun-tains were not mountains, and water was not water. But now, having reached aplace of rest, l see that mountains are still mountains, and water is still water.
This work draws inspiration from this verse, using the interweaving of differentlayered elements to resolve the contradiction between the 'pristine nature andrefined art'styles. This approach also creates a rich information hierarchy, re-sulting in a visually stimulating and creative experience.