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【我司案例】永兴镇|文创logo设计

永兴镇的LOGO设计以“兴”字草书为核心元素,承载着古镇的深厚历史和文化底蕴。在设计过程中,我们巧妙地将“兴”字下方的两点演化为永兴古镇的封火墙元素。这种设计不仅体现了古镇独特的建筑风貌,还象征了古镇在历史长河中的守护与传承。LOGO上方的三点被设计成永兴龙灯的姿态,宛如巨龙回首、气势昂扬,象征着古镇的活力与力量。龙灯这一元素的融入,不仅展现了永兴镇在传统文化中的独特地位,也寓意着龙腾四海的蓬勃发展之势。

整体设计寓意着永兴镇既传承历史,又不拘泥于过去,在“望古崇新”的理念指引下,正迈向更加美好的新征程。LOGO通过草书的流畅笔触和充满动感的龙灯形态,传达了永兴镇积极进取、充满活力的形象。

The Yongxing Town logo design features the cursive form of the character "*" as its centralelement, embodying the deep history and cultural heritage of the ancient town. Iin thedesign, the two dots beneath the character "*" have been cleverly transformed into ele-ments representing the firewalls of Yongxing Ancient Town. This design not only highlightsthe town's unique architectural style but also symbolizes its protection and preservationthroughout historyThe three dots above the character are designed to resemble the form ofYongxing's dragon lantern, taking on the appearance of a majestic dragon turning its head.full of energy and power. This dragon lantern element signifies the vitality and strength of thetown, emphasizing Yongxing's unique place in traditional culture while symbolizing its dy-namic growth and development.

The overall design represents Yongxing Town's respect for its historical roots while also em-bracing new ideas and progress. Guided by the principle of "honoring the past and embrac.ing the new, the town is confidently moving toward a brighter future. Through the fluidstrokes of the cursive script and the dynamic form of the dragon lantern, the logo conveysYongxing Town's forward-looking, vibrant, and energetic spirit.

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