标识采用圆润的字体和图形,传达出“暖心相伴”的品牌理念,贴近目标人群的心理预期。对汉字“口”进行独特设计,与品牌Slogan呼应,增加亲切感,体现温度与优质服务。
在圆角的应用上,标识十分克制,文字的主题依然保留了几何化的架构,体现品牌的专业性。柔化处理仅限于笔画的转折与起落部分。通过专业元素和亲民设计的结合,标识既传达出专业可靠的品牌形象,又不显得高高在上,使客户感到温暖和被关怀。
The logo uses rounded fonts and graphics to convey the brand concept ofwarm-hearted companionship," aligning with the psychological expectationsof the target audience. The Chinese character "ㄩ" has been uniquely designedto echo the brand's slogan, enhancing its approachability and reflecting warmthand quality service.
The logo applies rounded corners in a restrained manner, maintaining the geo-metric structure of the text to reflect the brand's professionalism. The softeningis limited to the transitions and strokes. By combining professional elementswith an approachable design, the logo conveys a professional and reliablebrand image while remaining accessible, making customers feel warm andcared for.