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【我司案例】如喜|品牌logo设计

该品牌Logo设计基于麻将品牌,核心图形元素参考了“喜鹊”的形象,结合了品牌名称中的“喜”字,象征着吉祥、欢乐与好兆头。

主体图形选取了喜鹊的轮廓,其黑色的身体部分与柔和的渐变红色圆形结合寓意着好运降临。喜鹊自古以来被视为报喜的象征,其飞翔的姿态代表着传递喜讯,符合麻将品牌中“如喜”的美好寓意。红色渐变球形不仅与麻将中的“红中”符号有微妙的联系,还突显了品牌热情、活力的特质,进一步加深了吉祥的视觉联想。

该Logo将“喜鹊”这一祥瑞的象征与品牌核心的“喜”字相结合,巧妙传达出麻将品牌“如喜”的吉祥寓意。通过简洁大方的图形和富有文化气息的字体设计Logo不仅体现了品牌的传统文化根基,也通过现代设计元素展现出时尚与高端的品牌定位。

This brand logo is based on a Mahjong brand, with its core graphic element inspired by the image of a magpie. It incorporates the character "喜" (meaning joy) from the brand name, symbolizing good fortune, happiness, and auspiciousness.

The main graphic selects the silhouette of a magpie, with its black body part seamlessly blending with a soft, gradient red circle, symbolizing the arrival of good luck. Magpies have long been seen as heralds of joy, and their flying posture represents the delivery of good news, aligning with the Mahjong brand's positive meaning of "As Joy." The gradient red sphere subtly references the "Hong Zhong" (Red Center) tile in Mahjong, while also highlighting the brand's vibrant and energetic character, further enhancing the association with good fortune.

This logo combines the magpie, an auspicious symbol, with the key character "喜" (joy) from the brand name, cleverly conveying the Mahjong brand's auspicious connotation of "As Joy." Through the use of a clean and elegant design and culturally rich typography, the logo not only reflects the brand's traditional cultural roots but also projects a modern and high-end brand image through contemporary design elements.

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